A pop-up food restaurant run on donated food that is past it’s use by date but is still edible; transformed into nutritious and delicious meals.
We created the brand, identity, interior, packaging and menu design. We wanted the brand to have an urban, contemporary yet handmade aesthetic, so we chose a sans serif block outline typeface, paired with hand drawn illustrations.
The food is a combination of donated food from the public (the main ingredients) and basic ingredients provided by the restaurant. When people donate food, they receive a discount for meals from the pop-up
Branding and packaging done for J J Baxter & Son, for a new juice called Nashi Pear. Made using the juice from an Asian Pear it can help reduce the effects of a hangover. I then went on to design the labels for their Cider and Liquor.
I was approached by Kering to design an uppercase version of their existing lowercase ‘Kering’ typeface. I worked with the current shapes and forms of the lowercase letters to create an uppercase version that had the same elegant, sophisticated look and feel.
Thirty two is a project based around the hourly gender pay-gap in 2017 of 32%
I created a hand-made editorial based on the facts and figures around gender inequality.
The whole editorial itself is a physical representation of the difference in pay - I cut the editorial at 32% of the height, and blocked out the cover by 32% of the width - then each page has been manipulated by the data talked about, or by 32%.
I wanted the whole editorial to be a representation of the inequality that women face.
A campaign to make Frontier famous in the cluttered and noisy world of lager.
I wanted to do look at this brief in a different way and give Frontier a rebrand, creating a range of lager’s for large Northern cities in the UK. Breaking the North/South divide and bringing Frontier to the North.
A bespoke typeface based on an iconic piece of architecture.
The Pompidou Centre in Paris, is known as the “Inside Out” building, due to all the pipework, being on the outside to free up space inside the gallery.
I created an “Inside” and an “Outside” typeface to represent both aspects of the building. All shapes, forms and patterns, used in the letterforms are taken from the Pompidou Centre.
Potential branding route for Tipstart.
ABOUT TIPSTART…
TipStart is here to ‘tip the balance’ against nepotism and privilege, by making sure the same helping hands are available to everyone. People’s careers should reflect their talent, their hard-work and their choices, not their background or their personal connections. In 2019 the Social Mobility Commission asked people a series of questions about privilege and employment. 44% of participants agreed that where you end up in society is largely determined by your background, whilst only 35% believe that everyone has a chance to ‘get on’ and find employment. We don’t think this is right, and we want you to help us change it.
Source: Social Mobility Commission 2019 public attitudes poll.
Branding, business and thank you card design for the bespoke jewellery company Wolf & Gypsy - design based on vintage tarot cards and the moon cycle.
CELEBRATING THE CRAFT OF BAKING…
Baking is seen as a beautiful craft but I wanted to look into the science and chemical reactions that are behind baking; what makes the ingredients react the way they do, and what would happen when certain ingredients were changed.
A rebrand I did for property letting business, Signature Properties. Giving property letting a more sophisticated, modern, clean look.