A pop-up food restaurant run on donated food that is past it’s use by date but is still edible; transformed into nutritious and delicious meals.
We created the brand, identity, interior, packaging and menu design. We wanted the brand to have an urban, contemporary yet handmade aesthetic, so we chose a sans serif block outline typeface, paired with hand drawn illustrations.
The food is a combination of donated food from the public (the main ingredients) and basic ingredients provided by the restaurant. When people donate food, they receive a discount for meals from the pop-up